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STYLE
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Flashback to even just a decade ago and maternity wear was the
general description for the clothing to buy during pregnancy. But
nowadays, modern designers have changed their tune to reflect
the idea that most women don’t want to brand their wardrobe as
“maternity” even during the height of their pregnancy. The reality
is that the right pieces can discreetly morph into a pregnancy-
friendly look and last years beyond giving birth. There are many
shops that now sell chic mama-friendly pieces that will take you
through pregnancy and then transition nicely back into your
lifestyle as a busy mama. Sure, some of these brands are a bit
on the pricier side, but you get what you pay for. Paying less for
something you’ll only wear for six months versus spending more
on a look you’ll wear for years to come, the choice is up to you
and there’s no wrong or right.
Here are some of the best shops for mamas, some are strictly
maternity while others carry transitional investment pieces:
•
Seraphine Maternity Wear
:
Seraphine is a fab one-stop shop
for your full maternity wardrobe with its on-trend, high quality
pieces that cover you from on-the-go-mama to black tie events.
Loved by celebs, they’re a favourite with everyone from
Hollywood A-Listers like Marion Cotillard to royalty including
The Duchess of Cambridge, Seraphine clothes are look great
even without the bump and will definitely carry you through
post-pregnancy.
Where should I shop for maternity wear?
•
ASOS
:
For relatively affordable fashions, this online retailer does
a great job at appealing to the younger set. But you don’t have
to be in your 20’s to appreciate the look of a cool vintage-y
rock band tee and distressed boyfriend jeans. Their maternity
selection has a mix of skinny jeans, floral dresses and bomber
jackets to accommodate a young, or young at heart, mama’s
growing belly.
•
Nine in the Mirror
:
This is where the Vogue editors and
international jet set mamas shop for their pregnancy wardrobes.
Stocked with top of the moment designers including Alexander
Wang, Marni and Iro. Nine in the Mirror is worth perusing for the
pregnancy style inspo alone. If you had unlimited funds and an
inbox full of glamorous party invitations, this would be the style
destination you’d spend hours shopping from.
•
Coggles
:
This cool online shopping destination is not specifically
for mamas-to-be, but the chic accessories and fashion finds
are highly curated and highly fun to shop for. You’ll find fashion
darlings such as Marc Jacobs and Prada mixed with street style
brands like Vans, Superga and J Brand. If you’re looking to strike
the perfect high/low mix, you’ve come to the right place.
•
Topshop
:
You can count on Topshop for delivering on-trend
styles at wallet-friendly prices and their maternity line is no
different. Loaded with vintage-y jeans, military-style jackets,
chic wrap dresses, and sporty t-shirt dresses, Topshop is the
perfect place for stylish mamas who want to flaunt their bumps
in fashion forward looks throughout their pregnancy.